Kansas City Takes Steps Toward Better Housing Policy

Posted on by Scott Tanner

Kansas City has made some meaningful changes to how it regulates housing development, and they are worth applauding. In recent weeks, city leaders have advanced reforms that begin to reduce longstanding barriers to building—most notably by eliminating parking minimums across much of the urban core and by issuing pre-approved housing plans.

I’ve argued for the removal of parking mandates, and the logic is straightforward: when cities require developers to build a fixed number of parking spaces, they raise costs, limit design flexibility, and often crowd out the very investment they say they want to encourage.

Kansas City has also taken steps to streamline development through its use of pre-approved housing plans—also something I have advocated. By offering a set of ready-to-use designs at no cost, Kansas City reduces one source of expense in the building process. For small builders and homeowners, eliminating the costs of repeatedly checking in with city staff can make the difference between a project moving forward or not.

These changes may not seem significant, but housing shortages are often the cumulative result of small policies. Pre-approved plans will not transform the market alone, but they can help at the margin by making it easier to build modest infill housing in neighborhoods that can benefit from it.

Kansas City’s pre-approved plan program is relatively limited, both in the number of designs offered and in its role within the city’s broader housing strategy. The city has not abandoned its interventionist framework that relies on subsidies, mandates, and planning requirements to shape outcomes.

Overland Park’s “Portfolio Homes” program, for example, is more ambitious. It pairs a larger number of pre-approved designs with zoning flexibility, fee reductions, and streamlined approvals. The emphasis there is not just on providing plans, but on reducing the regulatory barriers that make housing difficult to build in the first place.

Nevertheless, these changes are good news and suggest Kansas City’s leadership is beginning to absorb some important lessons. The city also stepped away from its cost-prohibitive energy codes.

Expanding housing supply will require not just targeted reforms, but a broader understanding of how regulation adds costs. City leaders still want to tinker with the market; they need to get out of the way altogether.

How to Think About Persuasion in Public Policy with Josh Bandoch

Posted on by Zach Lawhorn

Susan Pendergrass speaks with Josh Bandoch, author of “How to Get What You Want: Mastering the Art and Science of Persuasion,” about why leading with data and logic is often the wrong approach to changing minds. Drawing on more than a decade of research across psychology, neuroscience, economics, and political science, and experience writing speeches for senior government officials and advising executives, Bandoch explains how the human brain feels before it reasons, why persuasion is about shared action rather than winning, and what policy advocates get wrong when trying to move legislators. They also discuss the Granny Test, how to frame arguments around your audience’s moral values, the role of storytelling, and more.

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 Episode Transcript

Susan Pendergrass (00:00): So excited today to talk to Josh Bandoch, author of the soon to be out — or maybe by the time this airs, out — book “How to Get What You Want: Mastering the Art and Science of Persuasion.” I want to say it correctly, which is awesome. I was thinking about this topic — we were talking about this a little bit before we started recording — because we’re both right in the middle of legislative sessions. And in addition to being an author, you work in the policy advocacy space. Is this book meant to sort of address that space, or is it for a more general audience? Because we all want to get what we want, right?

Josh Bandoch (00:37): Absolutely. The book is written for a general audience. It will help folks in the policy space, but also in business, sales, or marketing. The goal of the book is to help people get what they want through persuasion. And for me, persuasion is the difference between having a good idea — whether it’s a good policy idea or a good product idea — and having others embrace that idea.

Susan Pendergrass (01:02): Yeah, I think that’s so important because oftentimes — well, speaking for myself — I come up with policy ideas that I think are great ideas, but I come from data, evidence, research. Let me write a 20-page paper on it and do a statistical model to convince you. And I think that based on what I’ve read in your book, you would say that might not be my strongest approach.

Josh Bandoch (01:24): Well, those things are necessary. Data is necessary, and folks who work at think tanks are paid to do research. I work at a think tank — the Platte Institute — and that is what we’re paid to do. But when I think about persuasion, I start by trying to understand the contours of how the human brain actually operates.

The challenging reality for a lot of folks in the think tank space who are paid to think — maybe you’re a consultant or whatever — is that since we’re paid to think, we think that means logic, data, and reasoning are the way to get what we want. The most challenging reality I’ve encountered is that this is how the human brain is wired — not just my brain or your brain, Susan, but all 8 billion of us on this planet. We feel first, then reason. Sometimes it’s feel, and we never even get to the reasoning. We’ve all been there. That means persuasion actually starts with feelings.

I know the folks in your audience who love the work you do — and you guys do great work — and love the research are going to say, no, that can’t be true. Well, it’s what all the neuroscience says. So it actually means that the logic-first approach to persuasion, whether in policy and think tank land or in sales or anything, is actually illogical — because that’s not how the brain works. The brain works feel first, then reason. We do reason. It’s just that we have to start with feelings.

Susan Pendergrass (03:06): So give me an example. We’ve been working for several years on a policy in Missouri that would allow parents to choose where their kids go to public school — just public school, open enrollment. And we get so much pushback from legislators and others who say this is going to lead to basically the destruction of the public education system. That’s their feeling. And I can provide a lot of evidence from other states that have done it for decades — even our neighbors in Kansas, not so much Illinois — and say it hasn’t happened, but they still believe it. I feel like I can’t put the words in the right order to make them understand what I’m trying to do. So what do I need to do differently?

Josh Bandoch (03:47): Yeah, so there are two parts here. First, you just observe what somebody’s feeling. Because if somebody’s feeling great and they’re inclined to do what you want to do, it’s easy, right? In this case — this is a perfect example — they have negative feelings towards the policy you want to advance. So the first thing you have to do is observe, understand, and address those feelings directly. When you’re in these conversations, what is an example of a raw, visceral negative feeling that somebody expresses?

Susan Pendergrass (04:19): They’ll say in our small rural communities, the high school is the center of it — it’s the heart and soul of the community. And if we let kids out — even though it’s the heart and soul — they’ll all want to leave. And if that happens, not only will the school close, but that will kill the community. That’s what they believe. It’s not reality, but I struggle when I go to testify at a legislative hearing to not sound like I’m just putting facts in front of them and ignoring what they feel. I don’t know how to counter that with reassurance and say, that’s just not true.

Josh Bandoch (05:09): So let me briefly walk you through the process so your audience can follow along. Start with feelings — and what you have to do is generate persuasive feelings. What feelings are persuasive? Ultimately, I think it’s positive feelings. Every time I ask an audience who the most persuasive people they can think of are, a couple of people come to mind: Ronald Reagan, Martin Luther King Jr., JFK. They generated positive feelings. And you do that especially by appealing to your audience’s moral values, which in this case might be different from yours. And then the most effective way to wrap it all up is a story.

So how do you start this process? When you’re talking to folks in the community, or to lawmakers, or to local elected officials who you’d like to see change their stance, start by asking them how they feel. It just unlocks a totally different pathway in the brain.

Susan Pendergrass (06:05): But when you’re saying this — and when I was looking through your book — I was wondering: in today’s political environment, I feel like persuasion is being used a lot less, and people are just making statements and not really defending them, just saying that’s the fact because I said it. Especially with how vitriolic our politics has become in the last decade since you started this research, do you think there’s still a good solid place for the art of persuasion? Or are we just going to stand with our arms crossed and agree to disagree?

Josh Bandoch (06:35): So at one level, the answer is absolutely yes, because humans haven’t evolved radically over the last 10 years. Everything in the book is backed by a tremendous amount of research, largely based on how the human brain works, and then lots of practice. At another level, we do have real reason to be concerned, which is what you just pointed to — is persuasion still possible in today’s political environment?

Look, there are only two paths forward. One is that we continue to relish in all the negativity, toxicity, and polarization, or we step back from it. I don’t think, aside from a couple of folks who spend their lives on X, that anybody is really going to say our politics are healthy. So it’s incumbent on us to have better methods to walk back from that, as opposed to just running down that toxic lane even further.

Susan Pendergrass (07:41): So in addition to what happens in state and federal legislative bodies, where I spend a lot of my brain power, how does somebody take the principles of your book and apply them in their personal life? Is this about manifesting goals, or how do they apply those same principles?

Josh Bandoch (08:00): Well, maybe I can sketch out briefly what some of the principles are so we can talk about them. The first step for persuasion — well, I guess two things. One is understanding what persuasion actually is, and I think even this is a mindset issue. We oftentimes think persuasion is about winning. And Susan, if I win against you, what does that make you?

Susan Pendergrass (08:17): A loser.

Josh Bandoch (08:18): That’s terrible, right? You’re a loser and you don’t want to work with me. So persuasion isn’t about winning. It’s not just about launching your logic at people — we’ve discussed that already. It’s not simply about convincing somebody. The Latin root of the word “convince” means to vanquish or to conquer, and conquest is barbaric. So what is persuasion? It’s about shared action — something we voluntarily do with others. That’s the shared part, and it’s action — it’s about getting things done. That’s already a much different understanding of persuasion.

When you bring that approach to your personal and professional endeavors, it’s different because you’re really trying to work with people and figure out how to move forward together. The first step of persuasion for me is adopting what I call the persuader’s mindset — it’s about them, not you. That’s why when we talked about school choice in the community, it’s like, okay, what are their concerns? Take their concerns seriously. That applies in your personal life too — maybe you’re having a debate at home with your spouse or a friend or a child. You have to understand who they are and what they care about, and to the extent possible, proceed on their grounds, because they’re much more comfortable there. This applies to any situation you’re in, no matter what it is.

Susan Pendergrass (09:32): That’s awesome. And you mentioned professionally — sales. I feel like there are a lot of books on how to sell. How does your book differentiate from what’s come before?

Josh Bandoch (09:47): Well, a lot of folks — keeping it in the policy space — are trying to corner people into saying yes to something they otherwise wouldn’t say yes to. What I’m really trying to understand is what would motivate and excite somebody to work with me on something. And that requires generating the positive feelings I talked about, appealing to their morals, telling great stories, and some of the other things I get into in the book. But those are some of the big ones. And it all has to happen simply.

Susan Pendergrass (10:31): In a simple way, right? I’m not going to hold this against you, but I am a grandmother. And I did see the Granny Principle in the book — so explain what that is, because I want to remind myself of this principle a lot. I have a PhD in public policy. I’ve put a lot of years into studying what’s good and bad public policy. And every single year in the halls of Jefferson City, I just see bad public policy happen in the hallway. They’ll say, well, we’ll just give that part up and add this part. And I’m like, no, no, no — you basically just blew up the quality of what you were trying to do. And I see that if I’m coming from up here and things are happening on a completely different level, I’m spinning my wheels. I’m not furthering my goals of getting good public policy passed — which I believe, no matter who’s in the governor’s mansion or the White House, good policy is good policy. And I struggle to make it happen in Missouri. I think the Granny Principle could be part of my problem, so would you please explain what that is?

Josh Bandoch (11:32): Totally. The last chapter of the book — in some ways the least exciting but the most important — is called “Ace the Granny Test.” And what’s the Granny Test? Would your granny understand what you’re saying? You assume granny is a smart lady who is not an expert in any particular thing. So you have to explain things with clarity, simplicity, and precision.

One of the troubles we encounter in think tank land is that we love to dump tons of data and logic and reasoning and examples on people, and it’s overwhelming. We also encounter the curse of knowledge — we know so much that we kind of assume our audience does too. And we oftentimes think, well, they just don’t understand me, that’s their fault and their problem. No, no, no, no. It’s your fault and your problem, because they don’t understand you and they just move on with life.

When you talk to an elected official, you have about 60 seconds to capture their attention. Maximum. So if you’re not crystal clear and simple in how you explain things, they say in that typical apologetic way, well, thank you so much, I’ll take that into account — and then they move on. Clarity and simplicity are premium virtues in communications, and they require a lot of hard work to achieve. Can you distill your 30-page white paper into 30 seconds?

Susan Pendergrass (13:01): Yeah. I’m trying to do cards now — the most simple four-by-six with colors. And in their defense, I’m not coming down hard on legislators — they’re not specialists, they’re generalists. It might be education committee and transportation committee and appropriations, whatever. They have to know a lot of different areas, and even though Missouri and Illinois have long sessions — like five or six months a year — they have other lives much of the time. It is hard for them to grasp things in a short amount of time. I’ve had some back and forth with my colleagues who say we should still write high-level academic papers. I’m like, I’m doing four-by-six cards now. I’m sure there’s a middle ground there, but it’s hard to find.

Josh Bandoch (13:59): Well, the four-by-six is a great place to start. What’s your thesis? What are you trying to say? Can you get that into one sentence? Do you have a couple of key points you’d like to make? But then how do you turn that into something compelling? I would say you do at least one of two things. Ideally, you would have a story. If you’ve got 30 seconds to pitch school choice, you might start by saying, let me tell you a story about little Bobby or little Sally — this is what it meant to him, he was here and now he’s here — and you condense that story. Or you make a moral claim that’s going to grab their attention. People’s morals differ based on, roughly speaking, their politics, but you have to make a moral claim that’s going to resonate with them.

So if you’re talking to somebody on the left, their morals are sensitive to claims over equity. If you were talking to somebody in an urban school district and you wanted to get them to support school choice, and let’s say they’re on the left, you might say, look, our school system is deeply inequitable and we need to fix it. And they’re like, huh, yeah, it is — tell me more. You’ve got to figure out what you want to say, but then make sure you’re framing it in a way that is compelling for your audience.

Susan Pendergrass (15:15): So if folks want to find your book and learn how to get what they want, when and where will it be available?

Josh Bandoch (15:22): It’s available April 21st, and it’s available anywhere you can buy books — Amazon, Barnes & Noble.

Susan Pendergrass (15:24): And you said you spent 10 years researching this — tell me about it.

Josh Bandoch (15:33): Yeah, a combination of research and practice. Ten years of on-and-off reading as much as possible — psychology, neuroscience, primarily.

Susan Pendergrass (15:41): Yeah, that’s fascinating. It is — surprisingly, for what I do full time — an easy part to forget. I’ve always felt like if I just lay out facts and fair arguments, the rest will take care of itself.

Josh Bandoch (15:58): Well, those things are necessary, but they’re not sufficient. They’re necessary because our job, working at think tanks, is to make sure the foundation is strong. We have a policy recommendation, and we have to make sure we have really good reasons to think it’s going to be effective — that it’s been tested elsewhere, or all the data indicates this is probably going to work. That’s necessary. It’s not sufficient. The persuasion layer on top of that is what takes your good idea to a good idea somebody else wants to embrace.

Susan Pendergrass (16:30): Yeah, I think it’s great. Like you said, it’s helpful in so many parts of your life. It comes right up to the very edge of manipulation, but pulls back a little bit. It is helpful for getting what you want — whether you’re buying a car or agreeing with your spouse on the paint color for the wall. It’s a really smart approach.

Well, thank you so much for joining us today on the podcast and telling us all about it. It’s fascinating stuff and I really appreciate you taking the time. Thanks, Josh.

Josh Bandoch (16:58): It’s a pleasure, thank you so much.

Produced by Show-Me Opportunity

 

Opening the Nuclear Sector Up to Innovation in Missouri

Posted on by Scott Tanner
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In Governor Kehoe’s State of the State address, he declared that Missouri is “all-in” on nuclear energy. But the question of how the governor plans to turn this statement into a reality remains.

Part of being “all-in” could include allowing the creation of private electricity grids (often referred to as consumer-regulated electricity (CRE)), to bolster the development of next-generation nuclear technology.

Free-Market Principles and the Future of Energy

Private electricity grids could be key to opening the energy sector up to testing and innovation—something that is difficult on a ratepayer-supported grid.

Due to mountains of regulation, public fear, and high costs, there has been little recent experience in constructing nuclear power plants, as only seven of the 94 operating reactors in the United States were built after 1990. While continued regulatory reforms are absolutely imperative, opening the sector to specialists to gain expertise would be significant.

Specialists will be needed to rapidly deploy any new technology like small-modular reactors (SMRs). However, it is expensive to build new technology (as SMRs would be), since there are likely to be unforeseen challenges. These first-of-a-kind (FOAK) costs usually come down with experience and repetition, but asking regulated utilities to handle it would likely be slow and expensive. Further, it simply may not be a risk that ratepayers are willing to accept.

With CRE, different types of private developers could meet different needs for large projects separated from the grid supported by ratepayers.

Consider an example. CRE would allow a private electricity developer that specializes in SMRs for data centers to partner with a data center developer to meet its desire for clean nuclear energy. This is a very lucrative market—there are significant incentives to specialize in meeting this demand, and this kind of pairing allows each party to do what it does best.

New deployments with less red tape would help test new technologies more quickly and identify areas to improve efficiency—which could reduce build time and lower costs in the long run.

There is a lot of uncertainty in today’s energy sector. There is also the opportunity and the need to innovate. Hopefully, Missouri can use the free market, rather than solely rely on government planning, to help usher in the next generation of nuclear technology.

When Diversity Becomes Discrimination

Posted on by Scott Tanner
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The U.S. Department of Justice has joined a lawsuit alleging race and sex discrimination against the Missouri State High School Activities Association (“MSHSAA”), and rightfully so, because if reports are correct, the MSHSAA’s rules are indeed discriminatory.

According to reporting from the Missouri Independent, MSHSAA’s rules require two of its 10 board members to be “candidates representing the underrepresented gender of the current board or an under-represented ethnicity.”

Supporters view the rule as a tool to promote fairness and inclusion.

It isn’t. The problem comes when a position becomes vacant. If eight of the remaining nine board members are all men or all white, for example, the rule would indicate that the candidate must be a woman or an underrepresented minority. This effectively bars candidates based on sex or ethnicity.

The Constitution protects individuals, not categories. However well intended, policies that distribute opportunity based on identity rather than merit raise immediate equal protection concerns. It demeans people to reduce them to nothing more than an identity marker, and it undermines government efficiency to exclude large numbers of candidates for a position because of their race or sex.

We’ve seen this dynamic play out in other contexts. In Arkansas, for example, a prospective member of a state licensing board was effectively barred from consideration because state law required the board to meet racial composition targets. He sued, and the Arkansas Legislature repealed the law. Lawmakers made clear what should have been obvious from the start: public appointments ought to be based on “experience and expertise, not the color of their skin.”

What remains to be determined is whether the MSHSAA is a public institution. It is organized as a private non-profit, but its employees are eligible for the Missouri state employees’ retirement system.

At its core, the matter can be reduced to whether institutions should discriminate based on sex or ethnicity. Given the MSHSAA’s broad mandate, it should not.

Missouri Takes a First Step on Classroom Screen Time

Posted on by Scott Tanner
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The Missouri House of Representatives recently passed House Bill (HB) 2230, a bill focused on limiting screen time for students in public schools. This legislation is not about cell phones, which already cannot be used in Missouri public schools. This is about screens used for instruction.

The legislation is a scaled-back version of an earlier proposal that would have imposed a firm 45-minute cap on student screen use and mandated cursive instruction. Instead, the bill—passed by a vote of 143 to 10—requires individual schools to develop their own screen-time policies. It also requires schools to share information about student technology use with parents upon request.

The bill additionally establishes the Framework on Classroom Use of Screens Council, or “Focus Council,” which will be responsible for reviewing best practices for screen use and providing policy guidance, ensuring that sustainable monitoring systems of classroom screen use are present.

Currently, there is no statewide guidance or requirement addressing screen time in public schools. By establishing a baseline framework, the bill represents a step toward balancing technology use in Missouri classrooms.

Parents are increasingly raising concerns about the adverse effects of screens on student learning. For example, parents in the Los Angeles Unified School District are pushing for reduced screen time for instruction, consistent with the intent of HB 2230. Some teachers seem concerned, too: Chalkbeat recently covered a teacher who has taken screens out of his classroom entirely. He reports that his reduced reliance on technology has resulted in improved relationships with his students and better student effort and performance.

There is growing interest in unwinding the reliance on technology in our classrooms that accelerated with the onset of the pandemic. This may prove beneficial for students, parents, and teachers alike. While technology can still be an effective tool in education, there are downsides to being too reliant on screens. HB 2230 is a step in the right direction.

Grading Missouri Schools with Susan Pendergrass and Avery Frank

Posted on by Zach Lawhorn

Visit the site: moschoolrankings.org/

Susan Pendergrass and Avery Frank join Zach Lawhorn to discuss MOSchoolRankings.org, the Show-Me Institute’s website that assigns letter grades and GPAs to Missouri schools and districts using publicly available academic and spending data. They explore how the site works, why Missouri has lagged behind other states on accessible school report cards, and how the governor’s executive order requiring A through F grades may change that. They also discuss the most common objections to grading schools, how growth and proficiency data account for differences in student populations, the status of report card legislation in the 2026 session, and more.

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 Episode Transcript

Zach Lawhorn (00:00): Welcome to the Show-Me Institute podcast. I’m Zach Lawhorn from Show-Me Opportunity, and today I’m joined by Susan Pendergrass and Avery Frank from the Show-Me Institute. Susan, welcome back to the podcast as a guest — we’re really making a habit of this. Today we’re going to talk about MOSchoolRankings.org, which is a website that was launched a few years ago now at this point. So we’re going to talk about some updates, some new data, some improvements that have been made to the site. But for the handful of people who haven’t yet visited MOSchoolRankings.org, Susan, just give us a primer. What is it? What’s the idea of the site, and then we’ll kind of talk about the upgrades.

Susan Pendergrass (00:35): Yeah, MOSchoolRankings has been the subject of a couple of ironic moments in history, one being that we decided to launch this in 2018-19. We decided that because we’ve complained a lot about how the state doesn’t do informative report cards that parents can understand — simple, ideally with a letter grade because everyone gets that. And we looked at this model that is used by the Fraser Institute in Canada, where they also rank order all the schools. So you can see this school compared to the rest of the schools in the state is number one and this one is number 2,500. So we decided we would rank order and assign letter grades to only academic measures, which is really pretty groundbreaking. In 2018-19 we picked the only academic measures really available, which is proficiency in reading, proficiency in math, proficiency in reading and math for only low-income students to get a measure of achievement gaps or how districts deal with low-income students, a measure of how a particular school or district would expect to do in reading and math based on the percentage of low-income students they serve, and the growth model that was developed and is used by the state. ACT scores and graduation rates. So a total of the most would be 10 measures for each school that we assign letter grades to using a very simple curve where we took the full range of scores. For example, graduation rates might go from 75% to 100%. We divided that into five equal sections and assigned letter grades. So an F would be 75% to 80% and an A would be 95% to 100%. Did the same thing for all 10 measures — took the range, divided by five, and assigned the letter grades that way, which is a curve, and you get most of the schools and districts in the middle: Cs, 2.0 grade point averages. And we decided that when we set those grade intervals, we wouldn’t change them so that we could see over time whether Missouri schools are doing better or worse than they did in 2018-19. Same for districts. And of course we had no idea there would be a global pandemic. The next year’s data in 2019-20 was not usable, and then we get into 2021, still difficult with schools reopening. There was some pressure at that time to recalibrate all the grades and make them more based on the COVID environment, but we didn’t. We stuck with our 2018-19 letter grades, and we currently have six years of data on there now. We kept 2018-19 so that we can see whether schools have caught up or not from what happened during COVID. And from the first year, we took 10 letter grades and combined them into a GPA, just like you would see on a college or high school report card. Very simple approach — an A is worth four points and an F is worth zero points. And we combine them into a GPA.

What we did this year is we took the GPA and just made that a letter grade. Same GPA, same rank order, but for folks who don’t readily get the GPA thing, we just made the GPA also a letter grade. It’s kind of helpful and a little weird because you don’t get an overall letter grade on your high school report card or your college report card, but we took your overall GPA and turned it into a letter grade. At the same time, the governor in January signed an executive order requiring the state to create report cards and have a single letter grade on them. So we were already in the process of doing this, and our newest data on the website also reflect the single letter grade for each school and each district. We just happened to do it at the same time as the governor’s executive order. So it’s going to be really interesting to be able to compare our site and our letter grades to what the Department of Elementary and Secondary Education comes up with. It shouldn’t be the case that ours are dramatically different than theirs — we use proficiency, growth, and graduation rates just like they do — but ours is equally weighted, and time will tell how theirs are weighted.

Zach Lawhorn (04:49): All right, before we move on, I want to make one thing perfectly clear, because you used “we” and “our” a lot, and then you said “they” — we use the same data they use. So when people hear that Show-Me Institute has this website that grades schools and assigns GPAs, talk to me about the methodology, the data — what data are you using and where specifically did you get it?

Susan Pendergrass (05:11): So what we do is, when DESE releases test score data, we go to the DESE website and we download it. DESE does not release score data — we request it through a data request to DESE, they give it to us. We download the graduation rate data from DESE. We download the ACT data from DESE. That’s all of the data behind the letter grades. We simply take it from DESE. It’s the same data in the APR scores, the same data used for MSIP 6. It’s all the same test, same test scores. We don’t make any of it up. The only thing we do is put it on a curve and assign it a letter grade.

I should have mentioned that four years ago we added finance data to the website, so it’s kind of a dual website — one side is academic, one side is finance. That’s because every school district in the state does a massive comprehensive financial report to DESE every year called the Annual Secretary to the Board report, and it has so much revenue and expenditure data — like hundreds of lines of it. We decided to download those from DESE and convert them into something that a reasonable person could understand. It’s like 14 pages and very complicated. We convert that into just revenues and expenditures and donut charts, and we tried to make that as accessible to folks as well. So if you look at the academic data for a district, you can go over and look at the finance data and see how much they’re spending, how they’re spending it — down to the most granular detail: how much did they spend on substitute teachers, how much did they spend on advertising, how much did they spend on gas for the buses. So all of that is in there too, and we think that gives a really good comprehensive look at every school district.

Zach Lawhorn (07:00): And Avery has been heavily involved in this process, including the data checking. Tell me a little bit about what that process has been like. And Susan described what she hopes the website has accomplished — when you work on MOSchoolRankings.org, what do you hope it accomplishes? What’s your goal?

Avery Frank (07:18): Well, I hope it really makes it accessible to average everyday folks — for teachers, for administrators, for parents — because this data is very hard to interpret. It’s very messy. The Annual Secretary to the Board report she’s talking about — those things are very hard to compile together into one central location. It’s very hard to understand, there’s a lot of jargon. One of our missions is to make our education system as transparent and as accessible to parents and average citizens as possible. So we put it all together in one place and they can look at it and hopefully do some investigating themselves. Maybe it’s hard to find some of the outliers in spending, but if a parent who knows their district pretty well looks and sees they’re spending a lot on electricity, or buildings, or textbooks, they might think, wait, this seems way out of normal — and then they can go investigate and be more informed to hold their school districts and schools accountable, both on the grade side and the finance side.

Zach Lawhorn (08:30): And Susan, we so often do here in Missouri — let’s talk about what other states are doing. Is this idea of easily accessible, easily understandable report cards for schools a novel idea, or have other states been doing this for a while?

Susan Pendergrass (08:47): Well, Florida was kind of the leader in letter grades for schools and districts. They started in the 90s, so maybe 35 years ago. They started putting letter grades on schools and districts, and they immediately coupled that with: if a child goes to a D school for two years or an F school for one year, they don’t have to go there — they can choose a different public school, which makes a lot of sense.

During the last Trump administration, there was a big push for understandable report cards. Every state is required to produce report cards by federal law — if you take federal money, you have to make a report card for every school in the district. What those look like is kind of up in the air, and they’re supposed to meaningfully differentiate between schools and districts. Missouri has gotten by with, like Avery said, initially a school report card written at the 16th grade level, which is like graduate school — very jargony, a lot of acronyms. Box checked, we’ve got report cards. No one could understand them, but that’s fine. There has been a push at the federal level, and hackathons and websites to show you how to make good ones. There’s a large foundation called ExcelinEd that has devoted multiple resources to what makes a good report card. So there’s a push for this, and Missouri has really resisted it until the executive order by the governor this year.

What Missouri does — and I think it’s the opposite of leading — is it puts the word “accredited,” “partially accredited,” or “unaccredited” on districts, and out of 520 districts, about six — I mean, 98% are fully accredited. So they use this system where everyone passes; maybe six out of 520 don’t. And it’s really misleading for parents. And worse, when St. Louis became fully accredited even though individual school buildings weren’t, they put “fully accredited” posters on the buildings. I think parents want this information. Parents talk at soccer fields or after-school programs — they kind of know if their school is doing okay or not. But no one is helping them get really easy-to-understand information. Lots of other states do letter grades. States that stopped doing letter grades, like Indiana, are going back to letter grades. It’s the one thing that everyone understands. So we are not in any way breaking new ground here.

Avery Frank (11:23): And again, with transparency and accessibility — I think Susan is definitely right about DESE just following the letter of the law, not the spirit of the law, because they really do report just the numbers. There’s not a lot of context for them. Like if you see a district that says 40% proficient in English, is that really good? Is that bad? How does that compare to everyone else? You can’t just report the data flat out for just one district because you don’t know the context. Maybe 40% for a 100% low-income district would be excellent. But 40% for a Clayton or a Ladue would be horrible. So you have to have context both for the types of students that are there and the growth of that district. Are they doing better than they have in the past? And are they doing better in comparison to everyone? Because if everyone is failing, the scale is going to adjust. If you have a lot of people failing and some really succeeding, that breaks the curve, and we have to start looking at what those other districts are doing because it shows that good performance is possible. That’s why I really think a report card with relative context, based on how their students are and how the rest of the state is doing, is really important.

Zach Lawhorn (12:45): All right, so Susan, my understanding when we started this project a few years ago was that our hope was that the state of Missouri would kind of take the baton — that we would start this, but it would be great if the state was able to produce an easily accessible, understandable school report card that Show-Me Institute and Show-Me Opportunity had nothing to do with. Am I correct?

Susan Pendergrass (13:12): That’s right. It was like six or seven years ago when we started with 2018-19 data, and we just posted 2024-25. I didn’t want to be in the school report card business — I don’t work for DESE — but there was a vacuum of information in the state that we decided to fill. And we have said that we’re committed to filling it until the state takes over. That could happen with the new report cards. They have access to all the data, better data than we have access to — student-level data. They can do much more in-depth analysis and I suspect they will. The governor’s executive order includes something called “growth to proficiency,” which is a new model that the state is going to have to create using experts in the field. Maybe they’ll be better. I suspect that when DESE puts out the report cards for the first time with letter grades, there’s going to be a lot of conversation. There’s going to be a lot of pushback. I don’t think many people whose kids are in F schools will be shocked, but I think some people whose kids are in maybe C schools will be shocked because they’re under the impression their kids are in A schools. It’s going to be interesting. Typically when you survey parents, they give their own kid’s school very high marks, so it’s going to be a dose of reality for a lot of folks. And I think that’s the conversation that we’ve been wanting to start for a long time, because if you just listened to what the state and legislators say, you would think that Missouri is doing just fine — and we’re not.

Zach Lawhorn (14:42): And Avery, Susan mentioned pushback. As you’ve been working on this project and following the governor’s executive order for the state to produce A through F report cards, what are some of the common objections to putting letter grades on schools, or really just making school performance and spending data more accessible?

Avery Frank (15:07): Honestly, the most pushback I hear is against the Missouri Assessment Program, or the MAP itself. A couple of senators said that it’s a “useless autopsy” and that we shouldn’t tie any incentives to a flawed test, because a lot of people want a test that tests throughout the year — more of a formative assessment rather than a summative assessment at the end of the year. But the MAP is a good test at the end of the year because we get to have everyone take the same test at the same time and then compare the results. That’s what it’s really for, and there’s a lot of pushback on that idea in general.

If we don’t have those kinds of tests, we can’t see how everyone’s doing relative to one another. There wouldn’t be any context if we’re not comparing to one another. If everyone’s doing their own test and their own grades, they can see how they’re performing relative to themselves, but they can’t see how they’re performing relative to one another. Of course there’s also some pushback about which type of grade should be weighted more — should we weight growth more, total proficiency more, expected proficiency versus actual proficiency more? There are going to be arguments for which rating scale should be used and what the weighting should be, because that will favor different districts.

Susan Pendergrass (16:47): Here’s the pushback we get: schools aren’t letter grades, schools aren’t test scores, teachers do so many things that have nothing to do with how kids do on a test, letter grades are racist and classist because it’s mostly low-income children of color who go to the D and F schools, and if we point that out then we are being racist towards them. We are not acknowledging the hard work of teachers. There’s already a video circulating against school report cards because this is not how schools should be measured — because they do so much more. I hear the same tropes over and over.

On the other hand, I think it was President George W. Bush who said, if you don’t measure it, you can’t fix it. The reality is we might not want to look at our bank balance or the scale, but if we just say no, I’m so much more than my credit score, then we’ll never fix it. And this is what Missouri’s been doing for a long time — let’s not make anyone feel bad. We don’t want the kids to feel bad, the parents to feel bad, the teachers to feel bad. And somebody even said in the discussion around report cards happening right now, because the legislature is considering legislation on report cards in addition to the executive order: why couldn’t every school be an A? They really want to believe that we can create this environment where everyone feels good about what’s happening.

But in the states that have been doing this for a long time, like Florida — not only has Florida had letter grades for 30 years, but as too many schools and districts get A’s and B’s, they raise the bar. They move the goalposts further to push schools and districts harder. As a result, Florida fourth graders are top 10 in the country on the national test, where we’re in the low 30s, more like 36 to 38 out of 50 states. Florida is top 10 because they keep pushing themselves, and this is how you push. The pushback on report cards is basically: it makes people feel bad, it’s racist, and it doesn’t acknowledge all the work that schools do.

Zach Lawhorn (18:54): Okay, so let’s engage with the context argument that a school is more than a letter grade. As the legislature moves through this process now, moving on from the governor’s EO to actually forming legislation, Susan, as they design the criteria, what are some of the things they should keep in mind that can hopefully account for some of that context?

Susan Pendergrass (19:24): DESE in doing the executive order report cards is looking at proficiency, growth, and growth to proficiency. But it’s going to be really interesting, especially in how they weight them. What we found with our letter grades is some districts do really well on proficiency and not so well on growth, because their kids come in better prepared. In some of the higher-income districts, kids aren’t getting a year’s worth of growth in a year, and I would argue that they should. And then you see some real standouts that serve more disadvantaged students — their proficiency numbers are pretty low, but their growth is more than expected. Their growth is higher than the statewide average. Basically, the state reports growth in terms of whether it’s higher or lower than the statewide growth, and some of them have higher-than-average growth. Those are schools and districts we should be looking at really closely to see what they’re doing and how they’re doing it.

How they weight the measures is going to make a big difference, because if they weight growth really high, then some of the districts you think are the highest performing in the state will be B’s and C’s. They’re looking for schools and districts that are getting kids the furthest down the road, not just the benchmark of proficiency.

Zach Lawhorn (20:49): Okay, so it’s correct to say that for people who are not familiar with growth and proficiency, if the claim is it’s unfair to grade schools because they serve different student populations, that is acknowledged and accounted for in these models.

Susan Pendergrass (21:08): Yeah, and people who just believe their kids go to a fantastic school are going to have to keep believing it regardless of what the letter grade is. But it is going to find those high-flying performers that are doing really well with growth and growth to proficiency, even if their test scores are low. And then you’re going to have some schools that just don’t have good proficiency and don’t have good growth, and a lot of their kids are below basic. So this growth-to-proficiency model is about how you get the lowest performers to move hopefully up toward grade level, and it’s going to point those out as well. I’m looking forward to seeing exactly what they come up with. The executive order has some flexibility in it so that the experts and statisticians putting it together can determine the best mix. It’s going to be really interesting to see how it turns out and to see that first set of grades in September.

Zach Lawhorn (22:05): Avery, we’ve got MOSchoolRankings.org, then we’ve got the governor’s EO, and currently the legislature is working on legislation. So as we sit here in the second half of the 2026 session, what’s the status of the legislation?

Avery Frank (22:22): The legislation passed out of the House already and they’re hearing it in the Senate now. It’s undergoing some changes. We’ll see how it turns out in the Senate. There was a school climate survey that was attached to it that’s up in the air as well. We will see what the final bill looks like. Hopefully the legislation sticks close to the governor’s EO, which was really good in my opinion. There are a lot of great aspects to it. There’s going to be a lot of senators trying to advocate for their district — some are going to want more weight towards proficiency, some are going to want more weight towards growth, some are going to want no ratings at all because their districts are doing badly and they want to cover it up. So there are going to be a lot of different political moves trying to mess with the grading scale, and I hope it sticks as close to the EO as possible because I really do think it was a well-written EO.

Susan Pendergrass (23:33): I agree. The legislature can do what they want — if they pass a really good school report card bill, that’d be great. But I wonder if it wouldn’t be smarter to let the executive order play out and get that first set of grades and see how they look. Then the legislature next January can start thinking about what would be a better way of doing it. They’re kind of jumping the gun by wanting to get it into legislation. And I suspect, like Avery said, it’s possible that some lawmakers are thinking they don’t like the EO and they can do something with the law to water it down. But I don’t think a watered-down version is going to end up getting to the governor’s desk. So I think the EO is probably the most watered-down version that would get to the governor’s desk, and what might make more sense is to reconsider it in the future when we know how it’s even going to work.

Zach Lawhorn (24:35): All right, well, it sounds like that as with all things, once the political process kicks in, there’s a lot to be considered and debated. For now, until the state of Missouri produces something great and Susan and Avery get to spend more of their time on other projects, you can go to MOSchoolRankings.org. You can find performance-level data, GPA, letter grades, and spending data. Susan and Avery, before we wrap up, is there anything we haven’t covered that you want to make sure we highlight?

Susan Pendergrass (25:17): Yeah, just one thing — when it first came out in 2020, it took folks a while to understand that when grades are curved, you get a lot of Cs. If the statewide average is a C, then a C means you’re at the statewide average. If you get a B, you’re better than the statewide average. If you get a D, you’re worse. I think people — maybe thinking of ourselves or our kids or our grandchildren — think the only good grade is an A and a B is okay. It’s really not that. A C is average. A C is a good grade. It means you’re at the statewide average. A B is better and an A is better than that. We didn’t use grade inflation where everyone gets an A.

Zach Lawhorn (26:07): And on the site you can find the full methodology — we post all that. There’s a glossary of terms. And you can download the full data set. So if you go to MOSchoolRankings.org and you say these people are full of it, you have access to the same data that Susan and Avery had.

Susan Pendergrass (26:29): Transparency was always our goal with this whole thing — it’s not my numbers. Our goal throughout has been just to make a transparent system. I’ve had members of the media writing stories who find it easier to just download our data set rather than go to 10 different DESE files. Our finance data set is like a lifesaver for folks because we took something very complex and made it accessible. I’ve had people use our data in lawsuits — people arguing about which school is better. I think a lot of folks have gotten comfortable with our method and now use our rankings when they come out. A lot of schools are doing better than they did before the pandemic — not every school is doing worse, so you can find those schools too. I’ve had school boards that want us to present on how it works, and I do think we’ve had a lot of buy-in on the method. And one thing I can say in our defense is we haven’t changed anything — everything is the same as it’s been for seven years. There was a time when DESE switched how they calculated the growth numbers from being centered on zero to centered on 50, or the reverse. So we have to make changes as DESE makes changes. But other than changes that DESE has made, we haven’t changed one thing. We now have line graphs so you can look at how your school was doing in 2018-19 and see how it’s doing six years later. That’s all really important.

Avery Frank (28:07): The website has a lot of cool features. It’s very interesting if you want to do some research on both the finance side and the academic side. There’s a misconception in education that more money equals better results. And this is just directly pulled from MOSchoolRankings — Valley Park has 34% free and reduced-price lunch students, they spend $36,000 per student, and they got a C. But then you look at Festus, which has 28% free and reduced-price lunch students, they spend $13,000 per student, and they received an A. There are a lot of districts like that. You can compare and ask: wait, these districts spend a lot more money, they have the same types of students, but they’re doing a lot worse. You can use that data to show that it’s not just about money. And the last thing I’d add is that we have both schools and school districts. So if you want to see how your district as a whole is doing, you can look at that. And if you want to look at your specific school within your district, you can compare schools within your district and across the state, which is also a very cool feature.

Zach Lawhorn (29:18): And you mentioned spending data — if you go to the home page of MOSchoolRankings.org, in the upper right-hand corner there’s a button that says “Rank by Spending,” and it’s a whole new world from the performance data to the spending data.

Susan Pendergrass (29:31): Any feedback is welcome, right?

Zach Lawhorn (29:34): Yeah, we take notes. We take comments. Okay, one more time: MOSchoolRankings.org. Go to the website, find your school. Susan, Avery, thank you very much.

Produced by Show-Me Opportunity

St. Louis County Should Reduce Plumbing Licensing Rules

Posted on by Scott Tanner

St. Louis–area plumbing companies are facing a shortage of workers (which is a nationwide trend), and they would like to reduce the county’s strict plumbing licensing system in order to help them hire and train more new plumbers. Right now, the unnecessarily burdensome rule of one-to-one—meaning one fully licensed plumber for every apprentice plumber—makes hiring difficult.

The article explains the current rules:

St. Louis County regulations require a one-to-one ratio of apprentices to licensed journeyman plumbers, plus one apprentice for a master plumber. For example, if a plumbing company has nine journeyman plumbers and one master plumber – the latter being required by the code – it can only hire 10 apprentices.

That ratio is too strict, especially as the retirement rate continues to tick up, [Matt] LaMartina said. Plumbing companies need to be able to hire more apprentices who will become licensed journeyman plumbers, and it’s expensive to do so now because an apprentice has to work side-by-side with a licensed journeyman plumber for up to five years before he or she becomes a licensed journeyman plumber, he said.

There is one thing to remember about all occupational licensing. It is always proposed under the guise of “public safety,” but in reality it is often about increasing wages and profits for those already in the industry. This is true for the most absurd licenses and for the legitimate ones.

Predictably, the plumber’s union is opposed to easing licensing burdens and is using the “public safety” angle:

Christopher “Brian” Chumley, a business representative for Local 562, said he hopes the code review committee does not change the ratio. Weakening the plumbing code would endanger public health, he said.

Just to be clear, there is absolutely no evidence that adjusting the number requirements slightly to allow one current plumber to supervise a few more apprentices would “endanger public health.” In fact, one study found that more strict licensing of electricians actually led to more electrocutions, so it is really just the opposite. (Strict licensing leads to higher prices, which leads to more do-it-yourself work, which leads to more electrocutions.) Thankfully, plumbing, while difficult, is not as deadly, so the effects are not as drastic. Does licensing improve safety for the plumbers themselves? Nope, that question has been studied, too.

The purpose of strict plumber licensing (and other trades, too) in St. Louis County and elsewhere is to restrict trade and increase wages for the plumbers, especially the union members. Everything else is a smokescreen. St. Louis County, and every county in Missouri, should reduce its licensing rules for plumbers and many other occupations to make hiring and training for new jobs easier. The same thing goes for occupations licensed by the state, such as barbers and cosmetologists.

Looking at Missouri’s “A” Districts

Posted on by Scott Tanner
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While the Missouri Legislature continues to debate A–F school report cards, the Show-Me Institute recently released our annual report card update on MOSchoolRankings.org.

Our rankings are built on a model that incorporates 10 academic indicators of student success. All data are sourced from the Department of Elementary and Secondary Education (DESE), and all English/language arts (ELA) and math scores are based on the Missouri Assessment Program (MAP). Each component is weighted equally, and a full explanation of the methodology is available online.

Table 1 shows all 24 public school districts and charter schools that received an “A” in the 2024–2025 school year.

Suburban and rural districts dominate the top rankings, with numerous districts from St. Louis County (Ladue, Brentwood, Clayton). Many of the rural school districts are exceptionally small: Skyline has 81 students and Thornfield has 48. The largest school district on the list is Nixa Public Schools (near Springfield) with 6,518 students.

The suburban districts have relatively low rates of students eligible for free or reduced-price lunch (FRPL)—a common proxy for school poverty rate. Fewer than 10 percent of Ladue and Clayton students were eligible for FRPL, with Brentwood at 18 percent, Nixa at 26 percent, Festus at 28 percent, and Ozark at 35 percent. However, some rural “A” districts have a sizeable number of lower-income students.

Mansfield R-IV, which had 60 percent of its 622 students qualify for FRPL, performed above average in almost every single category (except in ELA growth). Richwoods R-VII, a small rural district about an hour from St. Louis, had 100 percent of its 125 students qualify for FRPL and had particularly impressive scores in math. These examples demonstrate that low-income schools can achieve academic success.

There is a lot more to delve into for academic performance. Table 1 is just one snapshot of what is available on MOSchoolRankings.org. Accountability tools like these can help highlight success stories, identify areas for improvement, and provide a clearer picture of how schools across Missouri are performing.

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