Have a Merry Census

This article in the Southeast Missourian features quotes from Missouri officials about why people should participate in the Census. No one mentions the reason I find most compelling: The Constitution requires us to take a census every ten years. Still, all of the quotes are more germane than the talk about “portraits” and “stories” that we’ve heard from the Census Bureau lately. At least the article discusses how government will use the information that’s collected.

When you look at all the media coverage of the Census marketing campaign, it’s easy to forget that most people won’t receive their forms until the middle of March. With each new Census, there’s more advertising and it starts earlier — kind of like how stores try to stretch the holiday shopping season by bringing out the Christmas decorations earlier and earlier in the fall.

I hope it’s another 10 years before we encounter a vast campaign promoting the 2020 Census.